Telegram-based tap-to-earn games have become the biggest winners in the cryptocurrency world in 2024. Hamster Kombat reached 300 million players ahead of this week’s AirDrop, and Notcoin launched its cryptocurrency with a market valuation of approximately $3 billion. These games stand out because they enable users to earn crypto money with simple screen touches.
Popularization of the Tap-to-Earn Model
The tap-to-earn mechanism is a simple concept and has become increasingly popular with its various variations and combinations. However, whether this model has really managed to overcome the problems experienced by previous play-to-earn games or whether it will be subject to similar criticism is a complete mystery.
Economic Sustainability and User Participation
While play-to-earn models require players to initially invest in the game, tap-to-earn games aim to reach a wider user base by eliminating this requirement. In this way, the entry barrier is significantly reduced, especially for those who are new to the world of crypto money.
Experts’ Evaluations
“Tap-to-earn games are a promising advancement over traditional play-to-earn models thanks to their simplicity and accessibility,” said Robbie Ferguson, CEO of gaming network Immutable. Alena Shmalko, ecosystem leader of The TON Foundation, commented: “If tap-to-earn is not successful in creating new economic models, it may suffer the same end as play-to-earn models.”
Tap-to-earn games allow users to earn cryptocurrency by playing games on their phones. However, these games have limitations in terms of depth and complexity. Andrew Saunders, Skale Labs’ chief marketing and growth officer, stated that these games cannot sustain long-term user loyalty.
Tap-to-earn models attract attention with their economic structure based on advertising revenues. This could be an important step towards ensuring the sustainability of the games. Games like Notcoin and Hamster Kombat are developing various strategies to expand their ecosystems and retain users.
As a result, tap-to-earn games are the new trend in the crypto gaming industry. They have the potential to reach large audiences thanks to their user-friendliness and low entry barriers. However, it remains a matter of curiosity whether these models will be sustainable in the long term and whether they will be able to overcome the problems faced by play-to-earn.
Disclaimer: The information contained in this article does not constitute investment advice. Investors should be aware that cryptocurrencies carry high volatility and therefore risk, and should carry out their transactions in line with their own research.
