Bitcoin $107,955.4 (BTC) and Ethereum (ETH) 
$3,363.8 The visibility of popular cryptocurrencies such as cryptocurrencies on social media and search engines has been increasing rapidly recently. According to the latest data published by The Block Research, this increase indicates that the interest of individual investors in the cryptocurrency market is increasing. Experts, cryptocurrency He states that this trend captured by the market presents a picture similar to the investment flows observed in previous bull cycles.
Intense Social Media Interest in Bitcoin and Ethereum
Social media platform in the second week of January X While “Bitcoin” was mentioned 247 thousand times on the website, this figure increased to 495 thousand in the third week. A similar increase was observed for the word “Ethereum” and the number of mentions, which was 73 thousand 600, reached 293 thousand in a week.
Google Trends Data also confirm this interest. As of January 20, searches for “Bitcoin” and “Cryptocurrency” reached their peak. In particular, searches such as “how to buy cryptocurrency” have reached the maximum level of popularity.
The Block Research emphasized that there may be various factors behind this increase. Accordingly, Bitcoin has been testing new price peaks since mid-December 2024 and the new US president Donald Trump‘s cryptocurrency-friendly policies may have triggered this interest.
Trump’s Memecoin Move Increased Interest from Individual Investors
Memecoin launched by Trump before the first day of his presidency TRUMP coinreached a market value of $50 billion in a short time. This rapid rise of TRUMP coin solana This caused some (SOL)-based wallet services to fail due to overload. This shows that market participants and individual investors are actively involved in the cryptocurrency market.
On the other hand coinbase The app’s rise to 21st place in terms of downloads in the US App Store stands out as another indicator of individual investor interest. The Block Research experts stated that this increase could be a harbinger of potential future investment flows and that the market should be monitored carefully.
This increase in interest cryptocurrency marketIt shows that the market may face more intense inflow of individual investors in the coming period. Thus, the mobility and volatility of the market may increase.
Disclaimer: The information contained in this article does not constitute investment advice. Investors should be aware that cryptocurrencies carry high volatility and therefore risk, and should carry out their transactions in line with their own research.
