The crypto market kicked off the week with fireworks after President Trump signed an executive order directing regulators to explore allowing cryptocurrencies, private equity, and other alternative assets in 401(k) retirement plans. Analysts say this move could unleash a fresh wave of institutional buying, tapping into millions of U.S. retirement accounts and injecting massive liquidity into the market.
Bitcoin and Ethereum Price Surge to New Heights
Bitcoin climbed past $121,000, up 3.33% in 24 hours, while Ethereum hit $4,300, its highest level since December 2021. The rally came not only from Trump’s policy move but also from strong spot ETF inflows, with Bitcoin ETFs drawing in $253 million this week despite price consolidation after last month’s all-time high. Ethereum ETFs stole the spotlight, pulling in $461 million, surpassing Bitcoin’s inflows and fueling institutional demand that analysts believe could push ETH toward its $4,878 all-time high.
The market momentum isn’t just about ETFs. Corporate treasuries are quietly accumulating crypto, with SharpLink Gaming reportedly acquiring over 52,800 ETH over the weekend. Presto Research’s Min Jung believes this trend is a powerful driver for price action, suggesting treasuries will remain a “key player” in the next phase of the bull run.
Macro Events Could Test the Rally
While sentiment is red-hot, analysts warn that upcoming macro data could test the market’s resilience. With CPI data due Tuesday and PPI on Thursday, traders are eyeing inflation numbers that could sway the Federal Reserve’s September rate decision. Although CME FedWatch shows an 88% probability of a 25bps rate cut, Fed Chair Jerome Powell recently hinted that such a move is “less likely” without favorable economic data.
ETH’s Edge Over BTC?
BTC Markets analyst Rachael Lucas notes that ETH’s recent surge has even returned Vitalik Buterin to billionaire status, with short liquidations adding fuel to the rally. If institutional inflows continue at the current pace, Ethereum could outpace Bitcoin in the short term, a shift that might redefine the leaderboard in this bullish cycle.
