Japan’s crypto market is picking up speed, with innovative collaborations emerging to make digital finance more accessible for everyday users. This momentum is creating opportunities to simplify access to digital assets and Web3 services, positioning Japan as a key hub for financial innovation.
Now, a major partnership has got everyone buzzing. Could this bring crypto and everyday payments closer than ever before?
Binance Japan and PayPay Team Up
Binance Japan Co., Ltd. (Binance Japan), the Japanese arm of Binance has announced a major partnership with PayPay Corporation (PayPay), a cashless payment service in Japan.
Under this agreement, PayPay has acquired a 40% ownership stake in Binance Japan. Both companies will work closely together on technology integration that links cashless payments with digital assets.
As an initial step, they are introducing the purchase of crypto assets using “PayPay Money” directly through the Binance Japan app. They are also considering the development of a system that allows users to select “PayPay Money” as a withdrawal destination when selling crypto assets.
Binance founder CZ shared the announcement on X.
Making Web3 More Accessible
Takeshi Chino, CEO of Binance Japan, said that through this partnership, the company aims to make Web3 more accessible and provide safe, convenient cryptocurrency services to people across the country.
Masayoshi Yanase, Executive Officer at PayPay said that PayPay has been driving digital finance through smartphones and is working closely with financial partners to bring better solutions to users.
Boosting Japan’s Digital Finance Ecosystem
With over 70 million users, PayPay is one of Japan’s most widely used payment platforms. Combining that reach with Binance’s experience in crypto innovation could redefine how digital finance works in the country.
Since August 2023, Binance Japan has been officially registered with the Kanto Local Finance Bureau and offers cryptocurrency spot trading and lending services through a secure and compliant platform – boosting public trust.
Japan Emerges as Asia’s Crypto Powerhouse
This comes as Japan is emerging as a major growth hub in Asia’s crypto market.
Among APAC’s top five markets, Japan experienced the fastest growth, with the total on-chain crypto value rising 120% over the year ending June 2025 compared to the previous year.
This surge follows regulatory and policy shifts, including crypto tax reforms, licensing of yen-backed stablecoins, and broader recognition of crypto as an investment instrument.
Moreover, Japan’s banking regulator is also planning to give crypto assets an official legal status as financial products. The regulator aims to submit a bill to parliament as early as 2026.
Supportive regulations, new partnerships, and growing user adoption are cementing Japan’s role as a leading hub for digital finance and Web3 innovation.
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